A game creates millions of data points if captured. These data points can provide actionable intelligence to sports franchisees that can not only impact their performance but also financials and popularity. Data analytics is changing sports like never before.
In the last couple of decades, sports and games have travelled a long distance from being instinctive and natural to driven by numbers and stats. And the transformation continues as the world goes digital and data driven. One of the success stories on the adoption of data analytics in sports is the baseball team Oakland Athletics. Billy Beane, team’s general manager, helped it to the playoffs on a tight budget by using statistics and data analysis to evaluate and identify players.
Today, the use of data analytics in sports has advanced and is now used to select players, analyze performance, and make decisions across multiple games. Data analysts are now a part of most of the teams and new franchisees are using many analytics software. According to a report by Allied Market Research, the global sports analytics market is estimated to reach $6.37 billion by 2026, registering a CAGR of 40.4% from 2019 to 2026.