As events get cancelled and stadiums become empty, we explain how technology can help sports industry to connect with fans and offer an immersive experience.

The COVID-19 pandemic has caused tremendous damage to the world economy. Schools are closed and people have been forced to join the office exodus. With social distancing and empty streets becoming the new normal, we witness a change in human behavior at a scale never seen before.

Virtual Reality (VR) is becoming integral to digital transformation strategies, and there is a noticeable rise in budgets allocated for Augmented Reality (AR). The current market demands AR applications that transcend beyond leisure, tourism, or marketing, aiming for affordability for users. Notably, companies are incorporating Artificial Intelligence (AI) into AR solutions.

As the pace of technological evolution accelerates, businesses are recognizing that their operations will undergo significant transformations in the increasingly digitalized world of tomorrow. To be successful, companies must stay abreast of emerging technologies and the latest trends, anticipating which innovations will propel their growth.

A few years ago, sports endorsements or sponsorships centered on naming rights, logos and signages in the stadiums. Brands paid big money to become the official partner of a major league or world event. Digital has changed all of it and now it’s a whole new ballgame. Leagues and clubs will need a completely new business strategy to win the digital game.

Fantasy sports and betting games provide high growth opportunities to sports companies. In this article, we discuss the prospects of fantasy sports, its growth drivers and tips to build a successful fantasy sports game.