Enterprises need to accelerate growth, reinvent business models and reduce costs to survive in a hypercompetitive marketplace. New technologies can help businesses achieve these goals. As a result, it is imperative for business leaders to understand new trends in technology and how they impact their business operations.

It is easier for an enterprise to choose and implement the right technology if it knows how it can affect its business.

COVID-19 has upended the world of business. With many governments ordering lockdowns and people preferring to stay indoors, organizations are looking at new ways to get back to their growth trajectory. Most are leveraging digital marketing to reach out to their audience and engage with them in a safe and secure way.

Considering the situation, let’s look at the evolution of digital marketing and the new trends that is shaping the way brands engage with their audience.